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From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company

Praise for Scott Shane?s From Ice Cream to the Internet "Scott Shane has long been a thought leader in franchising. It is exciting to see a career?s worth of work captured in this book. Business leaders who are serious about franchising as a vehicle for growth need to read this book." --Stephen Spinelli, Jr., Vice Provost for Entrepreneurship at Babson College business fort franchise opportunity worth and Co-founder of Jiffy Lube "This book provides keen insight to years of study in the world of franchising, meaningful to franchisor business fort franchise opportunity worth and franchisee alike. It is excellent reading for any business fort franchise opportunity worth and all considering taking a franchise concept to market." --David Kearsley, former President of Blue Rhino Consumer Products, LLC "Finally, a concise, authoritative business fort franchise opportunity worth and extremely well-written book for companies thinking about franchising their business. Shane?s 10-years studying what makes some franchisors successful business fort franchise opportunity worth and others fail are brought to fruition with 11 salient business fort franchise opportunity worth and proven rules that will greatly enhance the chances for success. Absolutely essential reading for anyone considering franchising his or her business." --Rob Bond, Founder of worldfranchising.com business fort franchise opportunity worth and Publisher of Sourcebook Publications "Dr. Shane has authored a masterful business fort franchise opportunity worth and ground-breaking text on franchising. Substantiated with extensive, penetrating research business fort franchise opportunity worth and scholarly analysis, Dr. Shane manages to convey this important information in a clear, concise, business fort franchise opportunity worth and entertaining fashion. This text is a must read for all franchisors business fort franchise opportunity worth and prospective franchisors." --Joseph Y. Adler, Vice-Chair, Franchise & Distribution Group, Davis & Company Franchising can offer businesses a powerful new source of growth business fort franchise opportunity worth and improvedfinancial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros business fort franchise opportunity worth and cons of franchising, business fort franchise opportunity worth and offers proven best practices for building a successful system.
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